February 2, 2016 Jason Polakow KA-1111 was the first windsurfer in history to ride Europe’s legendary big wave in Nazaré. This news spread super fast and probably every active windsurfer in the world heard about it within 2 or 3 days.With the help of Red Bull this adventure was widely spread, reaching people outside the windsurfing world who were amazed by Jason’s big wave riding abilities.

The figures below show, that it definitely can be the windsurf story which has achieved the biggest media coverage ever!

The images of covers and reports and the listed data below reflect the media activities of the first 10 days after the the story was published.

Respect to Jason for taking this enormous risk and big thanks to Red Bull for making it happen!

—–TV———-

378 airing |103 channels | 55 countries

GER (6): ARD, ZDF, RTL, N-TV, KITA, SKY NewsFRANCE (6): TF1, France 2, France 3ESP (7): Teledeporte, Antena 3, Galicia TVBRASIL (4): ESPN, Record News, SporTVITALY: Italia 1PORTUGAL: all big media channels SIC, RTP 3, TSF, TVIInternational channels (Intl. broadcasters): i24 News, Al Jazeera, Euronews, Deutsche Welle

—–ONLINE———-

165 online articles – based on the external send out

Highlights: NBC News, 2xStern (GER), Bild, El Pais, Le Monde, MSN, Huffingtonpost, Yahoo, 20min, Daily News

DOTCOM: 27k page impressions

—–SOCIAL———-

768 mentions on JP in Nazaré(5`623 on Jason Polakow own channels)

Top Driver:Involved Athlete: Jason Polakow, Andrew Cotton, Hugo VauMedia: L´Equipe, Agence Frace-Presse, El Pais

RB Social Media39 total posts:17 Facebook (20 Mio Total Impressions, 2,6 Mio engagements, 2,6 Mio Video views)13 Tweets (42k impressions)9 Instagram (1,8 Mio Impressions, 91k engagements)

Read the story again, here->